Teaching

My students, success has a price tag on it, and the tag reads courage, determination, discipline, risk-taking, perseverance, and consistency – James M. Meston

From July 1st, 2019 through July 1st 2022 I will have a researcher position. Hence, during this time span I will not be teaching at the University of Castilla-La Mancha.

Previous teaching activity

Bachelor’s Degree in Business Administration and Management

Fundamentals of Marketing (6 credits) : Basic subject of the second year of the Bachelor’s Degree in Business Administration and Management. 

Principles of Marketing (6 credits) : Compulsory subject in the third year of the Bachelor’s Degree in Business Administration and Management. 

Master’s Degree in Business Strategy and Marketing

Marketing Strategies in Specific Sectors (6 credits): Compulsory subject of the Master’s Degree in Business Strategy and Marketing.

E-business and Marketing Strategy (4,5 credits) : Optional subject of the Master’s Degree in Business Strategy and Marketing. Courses: 2014-2015, 2016-2017, 2017-2018, 2018-2019. 

Master’s Degree in Entrepreneurship: Analysis and Strategies 

Marketing Plan : Compulsory subject of the Master’s Degree in Entrepreneurship: Analysis and Strategies.

Courses and/or seminars

  1. Module «Participation in the commercial policy of the company» in the Commercial Agent Course, funding by the Government of Castilla-La Mancha. Ciudad Real.
  2. Module «Collaboration in the commercial policy of the company» in the Commercial Agent Course, funding by the Government of Castilla-La Mancha. Ciudad Real.  
  3. Module «Administrative aspects of business management», in the course on Administrative Accounting, funding by the Government of Castilla-La Mancha. Ciudad Real.   
  4. Module «International marketing mix: product, price management and communication tools», in the Master’s Degree in International Business. University of Castilla-La Mancha.
  5. Module «Product and brand policies», in the Master’s Degree of Marketing and International Trade Management. University of Castilla-La Mancha.
  6. Module «Online communication», in the Master’s Degree of Marketing and International Trade Management. University of Castilla-La Mancha.
  7. Module «Fundamentals of commercial management I», in the Master’s Degree ofMarketing and International Commercial Management. University of Castilla-La Mancha.
  8. Module «Internationalisation and new technologies», in the Master’s Degree in International Business. University of Castilla-La Mancha.

Talks

  1. “Economics”, Jose Saramago University Program. University of Castilla-La Mancha. Courses: 2008-2009, 2009-2010, 2010-2011, 2011-2012, 2012-2013, 2013-2014, 2014-2015, 2015-2016, 2016-2017, 2017-2018, 2018-2019.  
  2. “Investigating a conceptual model for hotel web-design efficiency”. Centre for Research in Management. Business School, Bournemouth University, Bournemouth (United Kingdom), April 21, 2010.   
  3. “Internet channel and perceived cannibalization in the travel agency industry”. Centre for Research in Management. Business School, Bournemouth University, Bournemouth (United Kingdom), May 26, 2010.   
  4. “Effectiveness of web design for luxury hotels”. Centre for Research in Management. Business School, Bournemouth University, Bournemouth (United Kingdom), July 12, 2010.   
  5. “Contribution in legal and social sciences: Marketing and market research department”, during the seminar Evaluation of competencies. University of Castilla-La Mancha, April 1, 2011. 
  6. “Influence of cannibalization on determinants of poor service provision. Study applied to the travel agency sector”, during the I Doctoral Workshop of Business Strategy and Marketing, organized by the University of Castilla-La Mancha. Cuenca, June 16, 2011. 
  7. “Service cannibalization in travel agencies. Analysis of its consequences on the employee”, during the II Doctoral Colloquium, organized by the University of Castilla-La Mancha. Toledo, November 13, 2012.  
  8. “Service cannibalization of travel agencies. Analysis of its consequences on the employee”, during the Colloquium on Techniques and Methods of Tourism Research, organized by the Spanish Society of Scientific Experts in Tourism. Madrid, January 30, 2013.    
  9. “Digital marketing challenges: Digital and social media”, during the Business Summer Course, organized by the Vice-Chancellor’s Office for International Relations of the University of Castilla-La Mancha. Toledo, July 31, 2015.   
  10. “The effect of the online coupon in the exchange of coupons”, during the IX Scientific Conference of Research Dissemination, organized by the University of Castilla-La Mancha. Cuenca, April 27, 2016.  
  11. “Theory and practice of case/project-based teaching”, during Faculty Training Course, organized by the University of Castilla-La Mancha. Ciudad Real, April 25-26, 2016. 
  12. “Impact of intelligent technologies on the distribution of tourism services”, during the X Scientific Meeting: New horizons of Marketing, organized by the Ramón Areces Foundation. Oviedo, May 3-4, 2018. 
  13. “Experiences of participation in Marie Skłodowska-Curie actions (MSCA)”, during the Horizon 2020: Information session on individual actions Marie-Sklodowska Curie. Call for IF MSCA 2018«, organized by the European Office and the Foundation for Knowledge. Ministry of Economy, Industry and Competitiveness. Madrid, May 28, 2018.     
  14. “Success case: SMARTOURISM project”, during the European Projects Info Session, organized by the University of Castilla-La Mancha. Ciudad Real, March 20, 2019.    
  15. “Tourism and new technologies”, during the Study Abroad Program of Fürtwagen University, organized by the Vice-Chancellor’s Office for International Relations of the University of Castilla-La Mancha. Toledo, April 8, 2019.    
  16. “Success story: SMARTOURISM project”, during the Marie Sklodowska-Curie (MSCA) 2019 Information Day, organized by the University of Castilla-La Mancha. Toledo, April 26, 2019. 
  17. “Experiences of a professional career”, during the IX Doctoral Colloquium of the University of Castilla-La Mancha, organized by the University of Castilla-La Mancha. Ciudad Real, November 12, 2019. 

Supervisor of Bachelor’s Theses

  1. Martín-Consuegra Loro, Marta (2014). Comunicación online en el sector de la moda (English translation: Online communication in the fashion industry). Bachelor’s Degree in Business Administration and Management. University of Castilla-La Mancha, School of Law and Social Sciences. Course 2013/2014. Grade: 7.6 out of 10 (Remarkable). 
  2. Carramolino Arias, Javier (2014). Impacto de los celebrities en la calidad percibida, lealtad y recomendación de marca: Aplicación a marcas deportivas (English translation: Impact of celebrities on perceived quality, loyalty and brand recommendation: Application to sports brands). Bachelor’s Degree in Business Administration and Management. University of Castilla-La Mancha, School of Law and Social Sciences. Course 2013/2014. Grade: 8.6 out of 10 (Remarkable). 
  3. Pérez-Pedrero Rodríguez-Peral, Elisabet (2014). Análisis del consumidor online, ¿qué factores influyen en su compra? (English translation: Analysis of the online consumer, what factors influence their purchases?) Bachelor’s Degree in Business Administration and Management. University of Castilla-La Mancha, School of Law and Social Sciences. Course 2013/2014. Grade: 8.3 out of 10 (Remarkable). 
  4. Fernández Culebra, Cristina (2015). Publicidad en dispositivos móviles (English translation: Advertising on mobile devices). Bachelor’s Degree in Business Administration and Management. University of Castilla-La Mancha, School of Law and Social Sciences. Course 2014/2015. Grade: 9.7 out of ten (Outstanding). 
  5. Bote Vázquez, Javier (2015). ¿Qué factores afectan a la compra por impulso? (English translation: What factors affect impulse buying?) Bachelor’s Degree in Business Administration and Management. University of Castilla-La Mancha, School of Law and Social Sciences. Course 2014/2015. Grade: 8.1 out of 10 (Remarkable). 
  6. Cortés Maldonado, Sheila (2015). Publicidad racional, publicidad emocional y marca (English translation: Rational advertising, emotional advertising and branding). Bachelor’s Degree in Business Administration and Management. University of Castilla-La Mancha, School of Law and Social Sciences. Course 2014/2015. Grade: 8.9 out of 10 (Remarkable). 
  7. García Fernández, Javier (2015). Turismo inducido por las series de televisión: ¿impactan sobre los consumidores? (English translation: Tourism induced by television series: do they impact on consumers?) Bachelor’s Degree in Business Administration and Management. University of Castilla-La Mancha, School of Law and Social Sciences. Course 2014/2015. Grade: 8.8 out of 10 (Remarkable). 
  8. Manzano Carrero, Miriam (2015). ¿Cómo es la calidad percibida de las agencias de viajes online? (English translation: What is the perceived quality of online travel agencies?) Bachelor’s Degree in Business Administration and Management. University of Castilla-La Mancha, School of Law and Social Sciences. Course 2014/2015. Grade: 8.4 out of 10  (Remarkable). 
  9. Moraga Vera, Eduardo (2016). Análisis de la comunicación online en el ámbito político, ¿están los principales partidos políticos adaptados a las nuevas tecnologías? (English translation: Analysis of online communication in the political sphere. Are the main political parties adapted to new technologies?) Bachelor’s Degree in Business Administration and Management. University of Castilla-La Mancha, School of Law and Social Sciences. Course 2015/2016. Grade: 7.8 out of 10 (Remarkable). 
  10. Culebras García, Almudena (2016). “This is running” A marketing approach to the use of running mobile applications. Bachelor’s Degree in Business Administration and Management. University of Castilla-La Mancha, School of Law and Social Sciences. Course 2015/2016. Grade: 9.7 out of 10 (Outstanding). Bachelor’s Thesis Award in Bachelor’s Degree in Business Administration and Management. 
  11. Delgado-Corredor Sánchez-Miguel, Ana (2016). La influencia del eWOM en los servicios de restauración (English translation: The influence of the eWOM on catering services). Bachelor’s Degree in Business Administration and Management. University of Castilla-La Mancha, School of Law and Social Sciences. Course 2015/2016. Grade: 8.1 out of 10 (Remarkable). 
  12. Moya Córdoba, Javier (2016). Patrocinio deportivo (English translation: Sports sponsorship). Bachelor’s Degree in Business Administration and Management. University of Castilla-La Mancha, School of Law and Social Sciences. Course 2015/2016. Grade: 8.0 out of 10 (Remarkable). 
  13. Rivas Romero, Carmen (2016). Desarrollo de un plan de marketing para la asociación Ahire (English translation: Development of a marketing plan for the Ahire Association). Bachelor’s Degree in Business Administration and Management. University of Castilla-La Mancha, School of Law and Social Sciences. Course 2015/2016. Grade: 6.2 out of 10 (Pass). 
  14. Ruíz González, Elena (2017). Turismo sostenible: comportamiento del consumidor en espacios naturales (English translation: Sustainable tourism: consumer behavior in natural areas). Bachelor’s Degree in Business Administration and Management. University of Castilla-La Mancha, School of Law and Social Sciences. Course 2016/2017. Grade: 9.5 out of 10 (Outstanding). 
  15. Cabañas Martínez, Celia (2017). Confianza de los usuarios hacia la plataforma online Tripadvisor (English translation: User confidence in the online platform Tripadvisor). Bachelor’s Degree in Business Administration and Management. University of Castilla-La Mancha, School of Law and Social Sciences. Course 2016/2017. Grade: 9.4 out of 10 (Outstanding). 
  16. Bellón Talavera, María Dolores (2017). Uso de redes sociales en las principales cadenas hoteleras españolas (English translation: Use of social networks in the major Spanish hotel chains.). Bachelor’s Degree in Business Administration and Management. University of Castilla-La Mancha, School of Law and Social Sciences. Course 2016/2017. Grade: 9.2 out of 10 (Outstanding). 
  17. Calle Herráiz, María del Carmen (2017). Tipos de marca y la familiaridad de la marca. Influencia en el comportamiento del consumidor (English translation: Types of trademarks and trademark familiarity. Influence on consumer behavior). Bachelor’s Degree in Business Administration and Management. University of Castilla-La Mancha, School of Law and Social Sciences. Course 2016/2017. Grade: 8.6 out of 10 (Outstanding). 
  18. Ruiz Muñoz, Tamara (2018). Análisis de los medios sociales por parte de agencias de viaje tradicionales y online (English translation: Analysis of social media by traditional and online travel agencies). Bachelor’s Degree in Business Administration and Management. University of Castilla-La Mancha, School of Law and Social Sciences. Course. 2017/2018. Grade: 8.4 out of 10 (Remarkable). 
  19. Grano de Oro González, Rebeca (2018). La digitalización del sector financiero: impacto y repercusión sobre los consumidores (English translation: The digitalization of the financial sector: impact and repercussions on consumers). Bachelor’s Degree in Business Administration and Management. University of Castilla-La Mancha, School of Law and Social Sciences. Course 2017/2018. Grade: 9.0 in 10 (Outstanding). 
  20. Gómez-Caraballo Muñoz de Morales, Sandra (2018). Publicidad social y violencia de género (English translation: Social advertising and gender-based violence). Bachelor’s Degree in Business Administration and Management. University of Castilla-La Mancha, School of Law and Social Sciences. Course 2017/2018. Grade: 9.8 out of 10 (Outstanding). Bachelor’s Thesis Award in Bachelor’s Degree in Business Administration and Management. 
  21. Pacheco Santillana, Inmaculada (2019). Uso de medios sociales, ¿cómo influye su uso en la co-creación de valor, lealtad a la marca e intención de compra? (English translation: Use of social media, how does its use influence the co-creation of value, brand loyalty and purchase intent?) Bachelor’s Degree in Business Administration and Management. University of Castilla-La Mancha, School of Law and Social Sciences. Course 2018/2019. Grade: 8.5 out of 10 (Remarkable). 

Supervisor of Master’s Theses

  1. Martínez Pérez, Eva (2014) Plan de internacionalización de la empresa New Fragance (English translation: Internationalization plan for the company New Fragance). Master’s Degree in Entrepreneurship: Analysis and Strategies. University of Castilla-La Mancha, School of Law and Social Sciences. Course 2014/2015. Grade: 8.5 out of 10 (Remarkable). 
  2. Luchena Cabrera, Verónica (2015). ¿Influye el uso de e-CRM en los empleados de organizaciones turísticas? (English translation: Does the use of e-CRM influence the employees of tourism organizations?). Master’s Degree in Business Strategy and Marketing. University of Castilla-La Mancha, School of Law and Social Sciences. Course 2014/2015. Grade: 8.5 out of 10 (Remarkable). 
  3. Prieto Romero, Mario (2016). Calidad web: ¿es un elemento importante para usuarios de servicios turísticos? (English translation: Web quality: is it an important element for users of tourist services?). Master’s Degree in Business Strategy and Marketing. University of Castilla-La Mancha, School of Law and Social Sciences. Course 2015/2016. Grade: 6.5 out of 10 (Pass). 
  4. Acero Naranjo, Alberto (2017). Patrocinio deportivo en los eventos deportivos de pádel: ¿cómo repercute en el valor de la marca? (English translation: Sports sponsorship in paddle tennis events: how does it affect brand value?). Master’s Degree in Business Strategy and Marketing. University of Castilla-La Mancha, School of Law and Social Sciences. Course 2016/2017. Grade: 8.5 out of 10 (Remarkable). 
  5. Villaseñor González, Miguel Ángel (2017). Paradores. Plan estratégico de Marketing (English translation: Paradores. Strategic Marketing Plan). Master’s Degree in Business Strategy and Marketing. University of Castilla-La Mancha, School of Law and Social Sciences. Course 2016/2017. Grade: 6.0 out of 10 (Pass). 
  6. López Cepeda, Alba (2019). Plan de Marketing de la casa rural El Prado (English translation: Marketing plan of El Prado Cottage). Master’s Degree in Business Strategy and Marketing. University of Castilla-La Mancha, School of Law and Social Sciences. Course 2018/2019. Grade: 7.0 out of 10 (Remarkable). 
  7. Prieto Ibáñez, Inés (2019). Análisis de medios sociales en destinos turísticos inteligentes (English translation: Social media analysis in intelligent tourist destinations). Master’s Degree in Business Strategy and Marketing. University of Castilla-La Mancha, School of Law and Social Sciences. Course 2018/2019. Grade: 8.5 out of 10 (Remarkable). 

Teaching innovation projects

Using online simulation in specialist seminars: marketing management in SimBrand granted by the Vice-Chancellor’s Office of Faculty and Academic Policy of the University of Castilla-La Mancha. Period: 2013-2014 Position: Main researcher. 

Teaching coordination in the master’s degree in business strategy and marketing. Granted by the Vice-Chancellor’s Office of Faculty and Academic Policy of the University of Castilla-La Mancha. Period: 2015-2016. Position: Co-researcher.  

Coordination of the training in transversal competences and bachelor’s thesis in the Bachelor’s Degree in Business Administration and Management of the University of Castilla-La Mancha. Granted by the Vice-Chancellor’s Office of Faculty and Academic Policy of the University of Castilla-La Mancha. Period: 2015-2016. Position: Co-researcher.  

Horizontal and vertical coordination in the Master’s Degree in Business Strategy and Marketing. Granted by the Vice-Chancellor’s Office of Faculty and Academic Policy of the University of Castilla-La Mancha. Period: 2017-2019. Position: Co-researcher.  

Teaching stay abroad

  1. Teaching stays abroad (1): 

2015-2016: STA-Staff Mobility for teaching. Erasmus program (Action KA103). Teaching in the Master’s Degree in Online Marketing. Centre: School of Economics and Management, Universitá degli Studi di Firenze (Italy). Contact professor: Dr. Monica Faraoni. Date: April 11-15, 2016.